- B2B Service Provider
- SEO, Digital Marketing
- 2,500 USD
- Mar 23, 2023
📌 Client: B2B Service Provider
A growing B2B company providing professional services struggled with an outdated website that failed to convert visitors into leads. Their slow-loading pages, poor navigation, and unappealing design resulted in high bounce rates and lost business opportunities.
🎯 Challenge:
- The website was outdated, unresponsive, and not mobile-friendly.
- Slow page speed negatively impacted SEO and user experience.
- Visitors found it difficult to navigate, leading to low engagement and conversions.
- Lack of clear calls to action (CTAs) resulted in missed lead generation opportunities.
💡 Solution:
I Shape Technologies executed a full website overhaul, focusing on speed, design, and usability. Our approach included:
✅ Modern & Responsive Design:
- Created a visually appealing and mobile-friendly layout.
- Improved branding consistency with professional colors, typography, and graphics.
✅ Performance Optimization:
- Compressed images and optimized code for a 40% faster load time.
- Implemented caching and a content delivery network (CDN) for improved speed.
✅ Enhanced User Experience (UI/UX):
- Simplified site navigation for seamless browsing.
- Redesigned service pages with clear, action-driven CTAs to increase conversions.
- Integrated a contact form and live chat for real-time customer interaction.
✅ SEO & Lead Generation Focus:
- Optimized on-page SEO to improve rankings and visibility.
- Created high-converting landing pages with lead capture forms.
- Implemented analytics tracking to monitor visitor behavior and optimize conversion strategies.
📈 Results (After Launch):
📊 60% increase in lead generation with optimized landing pages and CTAs.
⚡ 40% faster website load time, improving SEO rankings and user experience.
📉 Lower bounce rate, as visitors stayed longer and engaged with content.
💼 Higher customer inquiries, leading to more business opportunities.
