Boosting Organic Traffic & Conversions

📌 Client: E-commerce Brand (Fashion Industry)

A mid-sized fashion e-commerce store specializing in trendy apparel and accessories struggled with online visibility, low organic traffic, and underperforming paid ad campaigns. Their goal was to attract more qualified visitors, improve search rankings, and increase conversions while optimizing their ad spend.

🎯 Challenge:

• Website ranked poorly for high-value fashion-related keywords.
• Organic traffic was stagnant, leading to inconsistent sales.
• PPC campaigns were driving traffic, but conversion rates were low, and ad spend was inefficient.
• High competition in the fashion industry made it difficult to stand out.

💡 Solution:

I Shape Technologies conducted a comprehensive SEO audit and PPC analysis, identifying areas for improvement. Our strategy included:

✅ SEO Optimization:

• Conducted in-depth keyword research to target high-intent search queries.
• Optimized product descriptions, meta tags, and alt text for better indexing.
• Improved site structure, internal linking, and mobile responsiveness.
• Created high-quality blog content targeting fashion trends and styling tips to attract organic traffic.

✅ PPC & Google Ads Strategy:

• Restructured ad campaigns with precise audience segmentation and bid optimization.
• Implemented dynamic remarketing to retarget past visitors and increase conversions.
• Developed high-converting ad creatives with compelling CTAs and visuals.
• A/B tested landing pages to enhance the user experience and drive more sales.